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Website Content Writing Mastery

In this course on writing content for a website, I’ve highlighted and discussed the step by step process and techniques you need to take into account when writing content for a website, be it your own or a client’s. Most of this knowledge comes from my personal experience of writing content for the last 8 years and dealing with a wide range of clients from across the globe.

The website copy creates the foundation of a website. It gives it structure and substance, which is why it is extremely crucial for it to be solid and meaningful. Websites will continue to be created for quite a long time, and without powerful content, they lack meaning. If you can craft attention-grabbing and valuable website content, you will continue getting good work for a long time, and will also be providing value to your clients.

Key Areas Covered:

  • Importance of website content
  • Principles of non-fiction writing
  • How to understand the website’s goals
  • Building an audience persona
  • Creating the website hierarchy
  • Crafting a compelling website copy
  • Having an agenda for every webpage
  • Powerful words to add in your content
  • Revising and finalizing content

Who should attend this course?

  • Aspiring content creators and writers.
  • Anyone who wishes to have their own website, and produce content for it.
  • Students and professionals aspiring to become better at writing website content.

Writing website copy is quite an enjoyable task provided you have the commitment to become better at it and build the skill. This course is by your side to facilitate you in the process. All of the tips, tools, and techniques shared in this course come from my own practices of writing content for clients based in the US, UK, Canada, Africa and Pakistan, as well as learning from experts in the field.

Hey, you don’t need to become overwhelmed by it. Everyone starts off as a beginner and so did I. I had this desire to become better at the skill and kept powering through. You too can do this because I am 100% sure of how talented you are. Just stick to the guidance in this course, be consistent with your work and practice writing well. You can do it!

Introduction

1
Why learn from me?
2
What to expect from this course?

The Need of Learning Content Writing

1
What we will be discussing?
2
The Need of Learning Content Writing
3
Types of Content Writing
4
Website Content and it’s Importance
5
The Need of Learning Content Writing
5 questions

Four Principles of Non-Fiction Writing

1
Important Rules for Website Writing
2
Keep it Short
3
Keep it Simple
4
Keep it Direct
5
Make it about the Reader
6
Four Principles of Non-Fiction Writing
5 questions

Understand the Website Goals

1
Know the Objectives of the Website
2
Target your Audience Personas
3
Map content to the Client Lifecycle
4
Have a Basic Web Hierarchy
5
Understand the Website Goals
5 questions

Write A Compelling Web Copy

1
Topics of Discussion
2
Identify your Unique Value Proposition
3
Create an Agenda for every Webpage
4
Use the Right Language
5
Add magic with connection-creating, Powerful words
6
Write A Compelling Web Copy
6 questions

Finalize the Content to Track and Improve

1
What we will be covering?
2
Create the First Draft
3
Improvise the Draft and create Content Schedule
4
Measure and Track Performance
5
Finalize the Content to Track and Improve
4 questions

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Lectures: 24

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed

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Website Content Writing Mastery
Price:
Rs.2,500 Rs.1,875