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Facebook Audience Advanced Targeting 2021

One of the reasons that Facebook campaigns don’t give good returns on ad spend is because of poor targeting. This course about Facebook Audience Advanced Targeting 2021 highlights just that issue in detail. Audience targeting won’t always be as simple as ‘show my games business ad to people who are interested in games’. It could take any route from targeting health-cautious people to see Himalayan salt ads to showing a Bluetooth tripod ad to people who travel.

So this comprehensive course will not only guide you on the tools to use but also the strategy to follow for different businesses. We’ll take a closer look at how and where to start the process of audience targeting. Learn the creative approach to come up with indirect audience targeting techniques for challenging products and businesses.

Key Areas Covered

  • Creating customer persona(s) for initial targeting
  • Analyzing customer persona via audience insight tool
  • Types of audiences in Facebook and how to create them
  • Step by step audience creation on screen
  • Create audiences to expand into lookalike markets
  • When not to use custom and lookalike audiences

Who Should Attend this Course?

  • Facebook and Instagram marketers
  • Aspiring social media marketers
  • Business and agency owners who deal with Facebook and Instagram marketing campaigns

Introduction

1
Course Introduction

Types of Audiences in Facebook

1
3 Types of Audiences
2
Core Audience
3
Custom Audience
4
Lookalike Audience
5
Types of Audiences in Facebook
6 questions

Analyse Your Potential Audience via Audience Insight

1
What we will be discussing?
2
Create a Customer Persona
3
Add Persona to Audience Insight
4
Understanding the Basic Data
5
Deciding on the CTAs
6
Analyse Your Potential Audience via Audience Insight
4 questions

Creating Custom Audience Using Facebook Sources

1
2 Major Ways
2
Custom Audience via Video Content
3
Custom Audience via Instagram Account
4
Custom Audience via Lead Forms
5
Custom Audience via Events
6
Custom Audience via Instant Experience
7
Custom Audience via Facebook Page
8
Custom Audience via Shopping
9
Creating Custom Audience Using Facebook Sources
3 questions

Create Custom Audience Using Your Own Sources

1
Custom Audience via Website/Pixel Events
2
Custom Audience via Customer List
3
Create Custom Audience Using Your Own Sources
4 questions

Creating Lookalike Audiences in Facebook

1
Using the Right Custom Audience is necessary
2
Creating a Lookalike Audience
3
Multiple Lookalike Audiences
4
Check the Audience Overlap
5
When Not to Use a Lookalike Audience?
6
What we have learned in this course?
7
Creating Lookalike Audiences in Facebook
3 questions

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Enrolled: 1 student
Lectures: 26

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Working hours

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed

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Facebook Audience Advanced Targeting 2021
Price:
Rs.2,500 Rs.1,875