Facebook Audience Advanced Targeting 2021
One of the reasons that Facebook campaigns don’t give good returns on ad spend is because of poor targeting. This course about Facebook Audience Advanced Targeting 2021 highlights just that issue in detail. Audience targeting won’t always be as simple as ‘show my games business ad to people who are interested in games’. It could take any route from targeting health-cautious people to see Himalayan salt ads to showing a Bluetooth tripod ad to people who travel.
So this comprehensive course will not only guide you on the tools to use but also the strategy to follow for different businesses. We’ll take a closer look at how and where to start the process of audience targeting. Learn the creative approach to come up with indirect audience targeting techniques for challenging products and businesses.
Key Areas Covered
- Creating customer persona(s) for initial targeting
- Analyzing customer persona via audience insight tool
- Types of audiences in Facebook and how to create them
- Step by step audience creation on screen
- Create audiences to expand into lookalike markets
- When not to use custom and lookalike audiences
Who Should Attend this Course?
- Facebook and Instagram marketers
- Aspiring social media marketers
- Business and agency owners who deal with Facebook and Instagram marketing campaigns